RealityBLU - Blog

Reduce Engagement Friction with WebAR
Augmented Reality, Stefan Agustsson, WebAR

Apr 7, 2021 10:52:10 AM

Reduce Engagement Friction with WebAR

Augmented Reality (AR) as a category is a very large ecosystem of possibilities. There is an abundance of opportunities for scene deployments, applications and uses. Up until very recently, most augmented reality content required the use of either a native Android or iOS app to engage content....

Why WebAR?
AR, campaign management, Laura Witlox, WebAR, Marketing Strategy

Dec 17, 2020 3:29:22 PM

Why WebAR?

As a marketing specialist, I realize the day-to-day challenges in staying ahead of the curve with the latest marketing initiatives. AppAR and WebAR are the fastest growing avenues for reaching consumers.
Augmented Reality experiences have typically required a mobile app download to a user’s phone...

Markerless AR - A 3D Experience
Markerless AR, 3D Object, Bridget Thomas

Dec 7, 2020 11:21:25 AM

Markerless AR - A 3D Experience

In 2018, our family decided to sell our new construction home in a treeless neighborhood and move into a 40-year-old raised ranch with original hardwood floors and a beautiful view of mature trees outside of every window. After months of residing in the basement (not such a bad thing in the hot...