RealityBLU - Blog

RealityBLU announces it is making it easier for content creators of all sizes to enter the metaverse by powering its immersive marketing platform with 8th Wall WebAR technology, enabling even non-technical users to create and deploy augmented reality (AR) experiences at scale. 

The robust content...

RealityBLU today announced it has signed on with DAPY as their augmented reality partner for pre-engineering prototyping and consumer packaged goods AR experiences. RealityBLU is eager to partner with DAPY to improve the client experience and decrease production lead times by getting client...

With around 65% of the world’s population being visual learners, meaning they remember things better when they look at them overusing any other sense, there is guaranteed success in communicating effectively with augmented reality.Viewing people, places and things virtually within real settings,...

Navigating the volatility of the Covid-19 economy has been a continuous challenge for agencies. Clients are relying heavily on their marketers to be adaptable thought-leaders in these tumultuous times, while making their marketing spend profitable.

Augmented Reality (AR) as a category is a very large ecosystem of possibilities. There is an abundance of opportunities for scene deployments, applications and uses. Up until very recently, most augmented reality content required the use of either a native Android or iOS app to engage content....

One of the hottest topics in the AR and creative communities is the development of WebAR technology that enables users to access AR scenes via a mobile device and a web link, without requiring an app.

“Our customers aren’t using AR.”

As a marketing specialist, I realize the day-to-day challenges in staying ahead of the curve with the latest marketing initiatives. AppAR and WebAR are the fastest growing avenues for reaching consumers.
Augmented Reality experiences have typically required a mobile app download to a user’s phone...