Navigating the volatility of the Covid-19 economy has been a continuous challenge for agencies. Clients are relying heavily on their marketers to be adaptable thought-leaders in these tumultuous times, while making their marketing spend profitable.
We are continually seeing brands turning to digital marketing for several reasons. Getting face-time with consumers is next to impossible, therefore capitalizing on reaching audiences online is more important than ever.
Pivoting away from old school tactics is crucial. The focus needs to shift heavily on brand building and there is no better way to do that by experimenting and exhausting the possibilities with augmented reality.
Augmented Reality is not just an emerging trend…it’s here to stay.…it’s a guaranteed, life changing marketing strategy. It easily turns any advertisement into an interactive experience. As you know, ultimate job of a marketer is not just to capture a consumer’s attention, but to engage it.
Today’s world is a digital world, and AR marketing spend is on the rise. With 4.5 billion active internet users globally, there is plenty of work for advertisers and marketers. Statista reports that $3 billion was spent on AR in 2017, $6 billion in 2018, over $18 billion in 2020 and is projected to grow to $198 billion by 2025.
All of the big tech players – Apple, Microsoft, Google, Facebook, and Amazon continue to invest in AR’s future revolution of the device market. The demand for AR campaigns will only continue to rise to meet the natural growth of consumer usage.
Luckily, the technology is already in place but it’s up to you to leverage this medium with innovative content to take full advantage of what AR can do.
I challenge you to adapt, adopt or die. It may seem daunting today, however we can help you master this medium.
M.J. Anderson is Chief Experience Officer and Co-Founder of RealityBLU. Contact the team here.