RealityBLU - Blog

Augmented Reality (AR) as a category is a very large ecosystem of possibilities. There is an abundance of opportunities for scene deployments, applications and uses. Up until very recently, most augmented reality content required the use of either a native Android or iOS app to engage content....

One of the hottest topics in the AR and creative communities is the development of WebAR technology that enables users to access AR scenes via a mobile device and a web link, without requiring an app.

“Our customers aren’t using AR.”

As a marketing specialist, I realize the day-to-day challenges in staying ahead of the curve with the latest marketing initiatives. AppAR and WebAR are the fastest growing avenues for reaching consumers.
Augmented Reality experiences have typically required a mobile app download to a user’s phone...

In 2018, our family decided to sell our new construction home in a treeless neighborhood and move into a 40-year-old raised ranch with original hardwood floors and a beautiful view of mature trees outside of every window. After months of residing in the basement (not such a bad thing in the hot...