RealityBLU - Blog

The Marketer’s Ultimate Tool
Blog

May 29, 2018 3:46:20 PM

The Marketer’s Ultimate Tool

Location-Based AR allows you to deliver relevant content based on the person’s actual location in the real world.
How does this work? Imagine the efficiencies of creating a new car brochure that, when viewed in Detroit, San Francisco or New York City, it...
Augmented Reality Defined
Blog

Jun 19, 2017 4:09:02 PM

Augmented Reality Defined

Augmented Reality is the state of imposing virtual media elements on one’s view of the real world, either through a small screen or a wearable

AR turns printed pieces, real objects, and physical locations into portals to a virtual space. We call this space RealityBLU ® . To us,...
Why Augmented Reality?
Blog

Jun 19, 2017 4:03:43 PM

Why Augmented Reality?

 
You might be used to reaching your customers through print, but have you considered the benefits of adding another layer to your communication?

Move your audience from paper to interactive

Increase the value of your print by...

The Future of Direct Mail
Blog

Jun 19, 2017 3:40:24 PM

The Future of Direct Mail

The way we consume media has changed. Your customer has a mobile device in their pocket, and they expect your brand to understand their desire for a mobile lifestyle. Enabling your marketing with a true multi-channel approach is no longer a nice-to-have—it’s a must-have.