Roscoe, IL, November 29, 2018 – realityBLU®, an augmented reality (AR) platform provider, today announced a partnership with PolyPixel, a 2D and 3D art service provider, to help brands create, optimize and deploy content assets for the BLUairspace® AR platform. Partnering with industry experts such as PolyPixel, realityBLU offers companies an all-in-one solution for implementing interactive mixed reality campaigns designed to engage, educate and inform users.
The majority of AR apps are focused on smartphones and tablets. As a result, images, videos, CAD designs or other content need to be optimized for mobile device screens in order for the AR experience to load in real-time. This requires creating new assets or converting existing content to meet mobile specifications.
“PolyPixel, is an ideal partner to help our customers quickly and easily develop the assets needed for an engaging and seamless augmented experience,” said M.J. Anderson, Chief Experience Officer, realityBLU. “Their background in gaming using real-time rendering engines gives them deep expertise in developing content ideally suited for both the BLUairspace platform and mobile devices.”
Companies already have a lot of available assets that can be easily optimized and used in AR applications to drive additional business value. For example, existing CAD data can be converted to create a service technician app that can virtually demonstrate a product, provide part names, deliver installation videos or other troubleshooting tips. Animations or video content once converted allows for unique experiences for consumers to interact with products, brands, spokespeople or celebrities in new meaningful ways.
“We are excited to be working directly with realityBLU to help their customers realize the possibilities of augmented reality,” said Alan Mach, CEO and Co-Founder, PolyPixel Design. “We have seen a number of AR platforms and BLUairspace is the most intuitive and user-friendly. The platform is extremely easy to use. Once a mobile asset is ready, you can load it into the platform and see it on your mobile device in minutes. There are no long rendering times. This allows us to test and refine the AR experience immediately.”
“We look forward to working with realityBLU to continuously push and expand the limits of the BLUairspace platform to deliver feature-rich, visual experiences for customers,” continued Mach.
BLUairspace is a cloud-based AR platform that aligns with current production workflows and is highly scalable allowing a company, agency or service provider to manage one or hundreds of accounts, campaigns, and experiences. It is the only solution to include four AR workflows in one platform allowing users to develop markerless, marker-based, location-based and personalized AR experiences.
To learn more about realityBLU visit www.realityblu.com.
PolyPixel is a premium 3D content creation studio for real-time game engines. We consult with clients to meet their specific content needs – from designing individual assets or entire environments. Our team has more than a decade of development experience across multiple industries including AR/VR, Game Development, Automotive Tech, Simulation & Training, and Visualization. Our technical understanding of game engines allows us to deliver an optimized user experience on any platform.
realityBLU provides a flexible and intuitive delivery platform for Augmented Reality. We help brands to easily implement AR and rich media campaigns in a way that supports their business goals while improving the customer experience. The BLUairspace® Product Suite allows brands across a wide range of industries to easily create, manage, deploy and measure AR campaigns. We provide customized workflows that enhance the user experience: Markerless, Marker-based, Location-based and new to the market Personalized AR.