RealityBLU - Blog

Three Takeaways From PRINT 18
Blog

Nov 9, 2018 8:26:38 AM

Three Takeaways From PRINT 18

PRINT18 wrapped up a few weeks ago
While virtual reality (VR) and augmented reality (AR) have been discussed at PRINT in the past – they took on new importance at this year’s show. So much so, that PRINT added a new Virtual Reality area to the event that...
The Marketer’s Ultimate Tool
Blog

May 29, 2018 3:46:20 PM

The Marketer’s Ultimate Tool

Location-Based AR allows you to deliver relevant content based on the person’s actual location in the real world.
How does this work? Imagine the efficiencies of creating a new car brochure that, when viewed in Detroit, San Francisco or New York City, it...
Augmented Reality Defined
Blog

Jun 19, 2017 4:09:02 PM

Augmented Reality Defined

 

Augmented Reality is the state of imposing virtual media elements on one’s view of the real world, either through a small screen or a wearable

AR turns printed pieces, real objects, and physical locations into portals to a virtual space. We call this...

Why Augmented Reality?
Blog

Jun 19, 2017 4:03:43 PM

Why Augmented Reality?

 
You might be used to reaching your customers through print, but have you considered the benefits of adding another layer to your communication?

Move your audience from paper to interactive

Increase the value of your print by...