RealityBLU - Blog

Three Takeaways From PRINT 18
Blog

Nov 9, 2018 8:26:38 AM

Three Takeaways From PRINT 18

PRINT18 wrapped up a few weeks ago
While virtual reality (VR) and augmented reality (AR) have been discussed at PRINT in the past – they took on new importance at this year’s show. So much so, that PRINT added a new Virtual Reality area to the event that...
The Marketer’s Ultimate Tool
Blog

May 29, 2018 3:46:20 PM

The Marketer’s Ultimate Tool

Location-Based AR allows you to deliver relevant content based on the person’s actual location in the real world.
How does this work? Imagine the efficiencies of creating a new car brochure that, when viewed in Detroit, San Francisco or New York City, it...
Augmented Reality Defined
Blog

Jun 19, 2017 4:09:02 PM

Augmented Reality Defined

Augmented Reality is the state of imposing virtual media elements on one’s view of the real world, either through a small screen or a wearable

AR turns printed pieces, real objects, and physical locations into portals to a virtual space. We call this space RealityBLU ® . To us,...